Statics
https://next.frame.io/share/f63f8479-2e66-4a67-b230-2dfc5c104862/
Concept
- Healthy Metal vs Others
- Targeting solution aware audiences
- They know about magnesium’s benefits and currently using a magnesium product, or have tried one before
- However, they aren’t/weren’t entirely satisfied, either due to the taste, the low effectiveness, or dislike of tablets
- These statics position Healthy Metal as a better alternative due to the form, taste and effectiveness
- Visual/format variations include:
- Us vs Them split screen
- Social proof quote + features checklist (to convey how Healthy Metal is different)
- Stick figure visualization, pitting failed alternatives against Healthy Metal
- Instagram Story social proof