Statics

https://next.frame.io/share/f63f8479-2e66-4a67-b230-2dfc5c104862/

Concept

• Healthy Metal vs Others
• Targeting solution aware audiences
• They know about magnesium’s benefits and currently using a magnesium product, or have tried one before
• However, they aren’t/weren’t entirely satisfied, either due to the taste, the low effectiveness, or dislike of tablets
• These statics position Healthy Metal as a better alternative due to the form, taste and effectiveness
• Visual/format variations include:
• Us vs Them split screen
• Social proof quote + features checklist (to convey how Healthy Metal is different)
• Stick figure visualization, pitting failed alternatives against Healthy Metal
• Instagram Story social proof