These are testing times for a previously buoyant and brilliant London food and hospitality industry, and a vital part of our city’s fabric.

The other day, we made the heart-wrenching decision to cancel all of our markets and also close our biggest project yet, the recently opened Seven Dials Market.

Across this, 120 independent businesses lost their primary source of income, and thousands of amazing, brilliant people are faced with losing their jobs.

We've been buoyed by the level of support on socials, emails and texts from the wider community, with many asking how they can support financially. And we've been contacted by many traders too, asking for guidance and support on their next steps at such an uncertain, rapidly developing time.

Today we're bringing both of these groups together under one (street food van) roof and calling the campaign Keep The Wheels Turning.

Across the campaign we will host:

• a web-shop of vouchers and street food experiences so you can support the continuation of the industry at a critical time.
• a series of practical survival guides for traders and independent businesses across the nation.
• offers of support and assistance from customers and the wider community.
• trading opportunities for our traders, everything from office catering to deliveries to innovative events.

If you like the campaign and would like to contribute content or have ideas for how to get involved in any other way, please drop us an email at [email protected]. We'd love to hear from you.