ARTIST & ARTIST PR MEDIA KIT (2026)

Emerging Artist Discovery Platform

ABOUT THE PLATFORM

Heard It Here First is a UK-based new music discovery platform spotlighting emerging indie

and alternative artists at pivotal stages in their careers.

Founded by music journalist Keira Knox, the platform focuses on introducing audiences to artists before their breakout moment through long-form podcast interviews and high-engagement short-form content.

The platform is designed to support artists during:

• Single, EP, and album releases
• First headline tours
• Early festival appearances
• Growth-stage career moments

WHO IT’S FOR

• Emerging & independent artists
• Artist PR teams
• Managers & labels working with early-stage acts

AUDIENCE

• UK-based indie & alternative music fans
• Core age range: 18–30
• Discovery-driven listeners actively seeking new artists
• Highly engaged with live music and emerging scenes