Brand assets currently include logos and Gyroscope’s colour scheme. Some further guidance on how to best use the brand assets is also provided.
Logo usage
- Do not recreate the logo with an unedited 'G'.
- Do not recreate the logo in any other font.
- Do not crop the logo, rotate it, or place it with other colors.
- Do not use shadows, transparency, or any other effects.
- Refrain from altering the shape, and proportion of the logos.
- Keep padding around the logo.
Logos
Colour Palette
Our palette is inspired by the extraterrestrial colours found in star systems outside of the earth's orbit:
- Dark mode: we are a "dark-mode" brand. However, to stop us from being plunged into darkness, we use ash-coated Meteor Black for the background.
- Adding color: inspired by interstellar images of galaxies far, far away, we pair Meteor with highlights of colour to bring levity to communications. We never add highlight colour on top of each other.
- Using gradient: the colours come together in our Cosmic Gradient, which hints at the light-blur of distant stars and planets. They can be applied two ways, as linear gradients and shifting gradients. When applying a linear gradient, we rotate the direction of travel to match the highest side of a canvas.