4. 3 Design: Spam
Other - Other
Hello,

Upon further review of the activity associated with your Apple Developer Program membership, we have determined that your membership, or a membership associated with your account, has been used for dishonest or fraudulent activity. Therefore, your Apple Developer Program account has been flagged for removal.

If you would like to appeal this termination to the App Review Board, you must do so within 14 calendar days. When submitting your appeal, be sure to select “I would like to appeal an app rejection or app removal” from the drop-down menu on the Contact the App Review Team page. You may only submit one appeal per Apple Developer Program account; any duplicate appeals you submit will be closed without review. If you do not appeal within 14 calendar days, your Apple Developer Program membership will be terminated and all apps associated with your account will be removed from the App Store.

We found that your app is in direct violation of the Apple Developer Program License Agreement, which states:

“You will not, directly or indirectly, commit any act intended to interfere with the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, or the Program (e.g., submitting fraudulent reviews of Your own Application or any third party application, choosing a name for Your Application that is substantially similar to the name of a third party application in order to create consumer confusion, or squatting on application names to prevent legitimate third party use).”

During our review, we found a pattern of manipulative or misleading behavior that violates the Apple Developer Program License Agreement. These behaviors can include, but are not limited to, inaccurate metadata describing your app or service, misleading app content, engaging in inauthentic ratings and reviews manipulation, providing misleading customer support responses, providing misleading responses in Resolution Center, engaging in misleading purchasing or bait-and-switch schemes, and other dishonest or fraudulent activity within or outside of the app.

We do not disclose the specific findings of our investigations into Apple Developer Program membership accounts, and we have no additional information to share with you at this time. You can appeal this decision with the App Review Board at any time over the next 14 calendar days. When submitting your appeal, be sure to select “I would like to appeal an app rejection or app removal” from the drop-down menu on the Contact the App Review Team page.

Best regards,

App Store Review
4. 3 Design: Spam
Other - Other
Hello,

Thank you for your patience while we thoroughly evaluated the activity associated with your Apple Developer Program membership.

We have completed our investigation and have determined that your Apple Developer Program membership, or another membership associated with your developer account, has been used for dishonest or fraudulent activity. This is prohibited by Section 3.2(f) of the Apple Developer Program License Agreement:

"You will not, directly or indirectly, commit any act intended to interfere with the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, or the Program."

For this reason, your Apple Developer Program membership will be terminated. This appeal decision is final, and any subsequent appeals you file will be closed without review.

The guiding principle of the App Store is to provide a safe and enjoyable experience for users and a great opportunity for all developers to be successful. We work hard to make the App Store a trustworthy ecosystem and expect our app developers to be honest with users and with us. Manipulative or misleading behavior degrades user trust in the App Store and is grounds for removal from the Apple Developer Program.

We have found a pattern of manipulative or misleading behavior that has led to the termination of your Apple Developer Program membership. These behaviors can include, but are not limited to, inaccurate metadata describing your app or service, misleading app content, engaging in inauthentic ratings and reviews manipulation, providing misleading customer support responses, providing misleading responses in Resolution Center, engaging in misleading purchasing or bait and switch schemes, or other dishonest or fraudulent activity within or outside of the app.

This notification is not intended to be a complete statement of the facts regarding this matter, and nothing in this letter should be construed as a waiver of any rights or remedies Apple may have, all of which are hereby reserved.

Once your Apple Developer Program membership is formally terminated in our systems, we will deny your reapplication to the Apple Developer Program for one year. After one year, you may petition the App Review Board to reinstate your account by completing this form: Re-instate a Terminated Developer Program Membership. In your petition, provide the specific reasons why the App Review Board should consider re-instating your Apple Developer Program membership.

Best regards,

App Review Board
4. 3 Design: Spam
Guideline 4.3 - Design

We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

Next Steps

- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.

When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.

Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
Hello,

The review of your app is taking longer than expected. Once we have completed our review, we will notify you via Resolution Center.

If you would like to inquire about the status of this review, you may file a request via the Apple Developer Contact Us page.

Best regards,

App Store Review

I want to give my users a better dating experience, but I had to stop Search Ads Campain due to a configuration issue with MMPs that needed to be updated.

Now the review time is close to a month, what can I do to shorten the review time?

Thanks.
Guideline 2.3.12 - Performance - Accurate Metadata

We noticed you have included nondescript, temporary, or incomplete information in your app’s "What’s New" text.

Aside from simple bug fixes, security updates, and performance improvements, apps must clearly describe new features and product changes in their "What’s New" text.

Next Steps

To resolve this issue, please revise your app’s "What’s New" text to include clear descriptions of any significant changes, including new features or product changes.

Using a generic statement such as, “” is not an appropriate use of your app's “What's New” text. Instead, you should highlight what has changed within your app, such as new features or significant changes. If your update simply addresses bug fixes, security updates, or performance updates, stating so generically in your app's “What's New” text is sufficient. For example, “Bug fixes and performance improvements.”

Resources

To learn more about maximizing your App Store product page, refer to Making the Most of Your Product Page

Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.

Bug Fix Submissions

If this is a bug fix submission and you'd like to have it approved at this time, reply to this message in Resolution Center to let us know. You do not need to resubmit your app for us to proceed.

Alternatively, if you'd like to resolve these issues now, please feel free to resubmit. Let us know if you have any questions about the issues we found in our review.

You may appeal your app rejection if you believe this decision was made incorrectly. We also invite you to provide feedback on our review guidelines.

Hi,I have modified What's New in the metadata to add the product change and optimize info.Thanks for your assistance!Regards
Hello,

Thank you for your response. We still noticed you have included nondescript, temporary, or incomplete information in your app’s "What’s New" text. Specifically: “”

To resolve this issue, please revise your app’s "What’s New" text to include clear descriptions of any significant changes, including new features or product changes.

Best regards,

App Store Review

Hi,

I have modified What's New in the metadata to add the product change and optimize info.

Thanks for your assistance!

Regards
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ATT

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