You’ll have your own target audiences, but it’s good to know about ours too. Here is the typical Melbourne Fringe attendee:

• Female (64%)
• Under 30 (29%) or 30-39 (30%)
• Live in the inner northern and western suburbs
• Work full-time in the arts, education or health
• Identify as LGBTI (26%)
• Attend cultural events at least once a month (37%)
• Spend $24 on tickets
• Have attended the Festival before (72%)
• Attend between 1 and 3 events (50%)

This is how they select their events:

• Artist/presenter (70%)
• Location (60%)
• Recommendations (56%)
• Cost (54%)
• Artform (45%)
• Fringe guides on website (28%)