A “cold” invite is for someone who doesn’t know you, your podcast, and you’ve had no previous interactions.
<aside> ⚠️ No matter how good your cold outreach is, it is a numbers game when you start out. Even large audience podcasts get rejected by guests (or worse, never hear anything back). Be prepared for some rejection.
</aside>
Subject line - Can I interview [you/guest name] for my podcast?
Hi [Guest Name here]!
My name is [Your Name Here] [attach a link to LinkedIn Profile/Social Media Profile] and [I just stumbled across your (Podcast, Podcast Website, Instagram,Twitter,etc) and really love what you are doing with it/I’ve been a follower of your (Podcast, Podcast Website, Instagram,Twitter,etc) since (when you started following them) and I really appreciate your content].
(Mention something specific from the Podcast, Podcast Website, Instagram Profile, Twitter- for example Tweet you resonated with, a Podcast episode of theirs that you resonated with)
I have a podcast called [your podcast name]. [Insert a summary of your podcast including a link to an episode, preferably with an impressive guest].
Would there be any way that I could interview [you/guest name] for my podcast? [my main audience is x,y,z and people would be x,y by what you are doing or your journey]
Let me know if I can feature [you/guest name] on my show!
[Your name] [Name of your podcast- can include a link to listen to your podcast]