Campaign Overview

Campaign Budget: ₹2 Lakhs

Duration: 3 weeks

Concept: Multi-sensory gamified experience combining physical installations with viral digital challenges

Objective: High recall and strong Gen Z resonance

High-Recall Creative Activations

Money Trees with AR Integration (₹55,000 - 27.5%)

KRA: Drive immediate app downloads and gig discovery through gamified campus installations

Execution:

• Install 15 interactive 'Money Trees' in high-traffic college areas
• Each tree features facial recognition and AR skill assessment
• Students scan QR codes for personalized gig recommendations
• Real-time matching with opportunities (Event staff, Content creation, Data entry)
• Integration with campus Wi-Fi for instant app downloads
• Live dashboard displaying daily student earnings

Viral Element:

• [ ] 30-second gamified skill challenges to determine best gig fit
• [ ] Instagram-worthy 'Money Tree Moment' photos with earnings predictions
• [ ] Campus leaderboards showcasing top earners from each college
• [ ] Surprise 'Golden Fruit' QR codes offering guaranteed ₹500 instant gigs

Technology Integration:

• AI-powered skill matching based on academic background & interests
• Facial recognition for personalized welcome messages
• Real-time gig availability API integration
• Campus Wi-Fi partnership for seamless downloads

Expected Engagement: 65% of passing students interact, 40% download app, 25% complete first gig application