<aside>
<img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Why do you need a competitive analysis document?
- Identifying strengths and weaknesses: By conducting a competitive analysis, a startup can identify its own strengths and weaknesses compared to its competitors. This can help the startup to better position itself in the market and develop a unique value proposition that sets it apart from the competition.
- Understanding market trends: A competitive analysis can also help a startup to understand market trends, such as consumer preferences and behaviors, emerging technologies, and industry regulations. This information can be used to inform the startup's product development and marketing strategies.
- Anticipating potential threats: By analyzing the competition, a startup can identify potential threats to its business, such as new entrants, changes in customer preferences, or disruptive technologies. This can help the startup to proactively address these threats and develop contingency plans to mitigate the risks.
- Finding opportunities: A competitive analysis can also help a startup to identify new opportunities for growth and expansion. For example, the analysis may reveal gaps in the market that the startup can fill or untapped customer segments that the startup can target.
Overall, a competitive analysis document can help a startup make informed business decisions, stay ahead of the competition, and ultimately increase its chances of success in the market.
</aside>
Company
|
Your Business |
Competitor 1 |
Competitor 2 |
Competitor 3 |
Type of competitor |
|
|
|
|
Name |
|
|
|
|
URL |
|
|
|
|
Annual turnover |
|
|
|
|
Market share |
|
|
|
|
Date founded |
|
|
|
|
Number of employees |
|
|
|
|
Number of customers |
|
|
|
|
Number of locations |
|
|
|
|
Strengths |
|
|
|
|
Weaknesses |
|
|
|
|
Opportunities |
|
|
|
|
Threats |
|
|
|
|
Product and Pricing
|
|
Your Business |
Competitor 1 |
Competitor 2 |
Competitor 3 |
Pricing |
Price range |
|
|
|
|
|
Lowest price |
|
|
|
|
|
Highest price |
|
|
|
|
|
Discounts |
|
|
|
|
|
Seasonal sales |
|
|
|
|
|
Postage |
|
|
|
|
|
Trials |
|
|
|
|
|
Free versions |
|
|
|
|
|
|
|
|
|
|
Product |
Name |
|
|
|
|
|
Link |
|
|
|
|
|
Price |
|
|
|
|
|
Discounts |
|
|
|
|
|
Advertising? |
|
|
|
|
|
Date launched? |
|
|
|
|
|
Features |
|
|
|
|
Audience
|
|
Your Business |
Competitor 1 |
Competitor 2 |
Competitor 3 |
|
|
|
|
|
|
Audience |
Interests |
|
|
|
|
|
Age |
|
|
|
|
|
Gender split |
|
|
|
|
|
|
|
|
|
|
Sentiment |
Total mentions |
|
|
|
|
|
With links |
|
|
|
|
|
Positive |
|
|
|
|
|
Negative |
|
|
|
|
|
Neutral |
|
|
|
|
|
Estimated reach |
|
|
|
|
|
|
|
|
|
|
Tone of Voice |
General messaging |
|
|
|
|
|
Projected position |
|
|
|
|
|
Level of emotion |
|
|
|
|
|
Reading level |
|
|
|
|
|
Types of imagery |
|
|
|
|
|
|
|
|
|
|
Marketing
|
|
Your Business |
Competitor 1 |
Competitor 2 |
Competitor 3 |
|
|
|
|
|
|
Website strength |
Organic search traffic |
|
|
|
|
|
Authority score |
|
|
|
|
|
Links |
|
|
|
|
|
Referring domains |
|
|
|
|
|
|
|
|
|
|
Website metrics |
Visits |
|
|
|
|
|
Unique visits |
|
|
|
|
|
Pages/visit |
|
|
|
|
|
Avg visit duration |
|
|
|
|
|
Bounce rate |
|
|
|
|
|
|
|
|
|
|
Traffic sources |
Direct |
|
|
|
|
|
Search |
|
|
|
|
|
Referral |
|
|
|
|
|
Social |
|
|
|
|
|
Paid |
|
|
|
|
|
|
|
|
|
|
Market share |
Total |
|
|
|
|
|
Direct |
|
|
|
|
|
Search |
|
|
|
|
|
Referral |
|
|
|
|
|
Social |
|
|
|
|
|
Paid |
|
|
|
|
|
|
|
|
|
|
Traffic journey |
Top sources |
|
|
|
|
|
Top destinations |
|
|
|
|
|
|
|
|
|
|
Market traffic |
Total |
|
|
|
|
|
Direct |
|
|
|
|
|
Search |
|
|
|
|
|
Referral |
|
|
|
|
|
Social |
|
|
|
|
|
Paid |
|
|
|
|
|
|
|
|
|
|
Social media |
Facebook URL |
|
|
|
|
|
Followers |
|
|
|
|
|
Engagement |
|
|
|
|
|
Post frequency |
|
|
|
|
|
|
|
|
|
|
|
Twitter name |
|
|
|
|
|
Followers |
|
|
|
|
|
Engagement |
|
|
|
|
|
Post frequency |
|
|
|
|
|
|
|
|
|
|
|
Linkedin URL |
|
|
|
|
|
Followers |
|
|
|
|
|
Engagement |
|
|
|
|
|
Post frequency |
|
|
|
|
|
|
|
|
|
|
|
Instagram name |
|
|
|
|
|
Followers |
|
|
|
|
|
Engagement |
|
|
|
|
|
Post frequency |
|
|
|
|
|
|
|
|
|
|
|
YouTube URL |
|
|
|
|
|
Followers |
|
|
|
|
|
Engagement |
|
|
|
|
|
Post frequency |
|
|
|
|
Loved this template? Imagine what more you can learn from us.