<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Why do you need a competitive analysis document?

  1. Identifying strengths and weaknesses: By conducting a competitive analysis, a startup can identify its own strengths and weaknesses compared to its competitors. This can help the startup to better position itself in the market and develop a unique value proposition that sets it apart from the competition.
  2. Understanding market trends: A competitive analysis can also help a startup to understand market trends, such as consumer preferences and behaviors, emerging technologies, and industry regulations. This information can be used to inform the startup's product development and marketing strategies.
  3. Anticipating potential threats: By analyzing the competition, a startup can identify potential threats to its business, such as new entrants, changes in customer preferences, or disruptive technologies. This can help the startup to proactively address these threats and develop contingency plans to mitigate the risks.
  4. Finding opportunities: A competitive analysis can also help a startup to identify new opportunities for growth and expansion. For example, the analysis may reveal gaps in the market that the startup can fill or untapped customer segments that the startup can target.

Overall, a competitive analysis document can help a startup make informed business decisions, stay ahead of the competition, and ultimately increase its chances of success in the market.

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Company

Your Business Competitor 1 Competitor 2 Competitor 3
Type of competitor
Name
URL
Annual turnover
Market share
Date founded
Number of employees
Number of customers
Number of locations
Strengths
Weaknesses
Opportunities
Threats

Product and Pricing

Your Business Competitor 1 Competitor 2 Competitor 3
Pricing Price range
Lowest price
Highest price
Discounts
Seasonal sales
Postage
Trials
Free versions
Product Name
Link
Price
Discounts
Advertising?
Date launched?
Features

Audience

Your Business Competitor 1 Competitor 2 Competitor 3
Audience Interests
Age
Gender split
Sentiment Total mentions
With links
Positive
Negative
Neutral
Estimated reach
Tone of Voice General messaging
Projected position
Level of emotion
Reading level
Types of imagery

Marketing

Your Business Competitor 1 Competitor 2 Competitor 3
Website strength Organic search traffic
Authority score
Links
Referring domains
Website metrics Visits
Unique visits
Pages/visit
Avg visit duration
Bounce rate
Traffic sources Direct
Search
Referral
Social
Paid
Market share Total
Direct
Search
Referral
Social
Paid
Traffic journey Top sources
Top destinations
Market traffic Total
Direct
Search
Referral
Social
Paid
Social media Facebook URL
Followers
Engagement
Post frequency
Twitter name
Followers
Engagement
Post frequency
Linkedin URL
Followers
Engagement
Post frequency
Instagram name
Followers
Engagement
Post frequency
YouTube URL
Followers
Engagement
Post frequency

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