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📈 Growth Marketing:
The Five Essential Skills of a Modern Marketing Leader
🏆 Marketing Gym:
Positioning Part 1: Why Positioning is Ground Zero for all Marketing Activities
⛑️ Reflections from the trenches:
Get Comfortable with Discomfort
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business acumen).