Specify deliverable/s, milestones

• Channel User Growth (all baseline metrics based on data as of week of 11th Apr and have team buy-in for growth targets) - figures to be reported on weekly to Ops Guild, monthly to EDS and Aragon Association
  • Cross-Channel Growth Metrics
    • Followers currently at #, growth goals of ….%
    • No. of promotions/quizzes/surveys run
    • Traffic driven to AMA’s, Discord or Aragon products
    • Sentiment Analysis metrics (twitter API, find similar for others)
  • Twitter Growth Metrics:
    • No. of tweets (ex. per week) at #, growth goals of #
    • Link clickthroughs at #, growth goals of %
    • Retweets at #, growth goals of %
    • Like rate at #, growth goals of %
    • Impressions at #, growth goals of %
    • Follower counts to @AragonDAO and @AragonProject growth goals of %
  • Redit Growth Metrics:
    • Comments received at #, growth goals of %
    • No. of impressions at #, growth goals of %
    • Amount of Karma awarded
    • Amount of members in r/Aragon project growth goals of %
    • Amount of questions answered/directed to the tech guild
  • Telegram Growth Metrics:
    • Average daily messages at #, growth goals of %
    • Active users at #, growth goals of %
    • Average daily users at #, growth goals of %
    • Numbers of referrals to the discord channel
    • Conversion rate of new users at #, growth goals %
• Team training:
  • Gravity training
  • Nominate a media channel expert for each channel and have them coach one other team member on moderating their channel, ensuring knowledge sharing and team retains strong skill-base for long-term success

Establish monthly posting calendar

• Open to anyone in community wanting to promote topics related to AN DAO
• AMA/events promotions, with targeted posting timelines to maximise views
• Communicate weekly with ops/tech/etc guilds and Aragon Association to share plans for coming timelines, coordinate with other planned events (with Association marketing dept) and receive feedback or suggestions on how to improve Growth outcomes
• Develope one quiz and one survey each week
  • Topics to relate to other events taking place in the community, ie. AMA’s, Aragon product launches etc.
  • Participation rates to be tracked, results of surveys to be shared with Metrics, Association etc.
• Content creation - POAP design, copy writing
• Coordinate with Aragon Association Marketing Department (Luca and Comms Director):
  • Assist where possible with Association Marketing campaigns
  • Request assistance with graphic designs for Growth Team campaigns
  • Identify other tasks that can be delegated to team

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