We've brought tens of thousands of people on our waitlist in 2 months. Now we want to hire someone to do more of that. I always found job descriptions super boring.
So, here is the thinking around our Growth role: Why Growth matters on day 1, what makes the right Growth person and why you should join.
Btw, this document is open for comments. (Mark text and press ⌘+SHIFT+M). I've never tried this and am genuinely curious what happens.
https://twitter.com/justinkan/status/1059989657218248704?lang=en
https://twitter.com/shl/status/1165999095564996608
I am a first time founder. I obsess about product and design. These tweets had me thinking for a long time.
You need a fantastic product to grow. But having a fantastic product doesn't mean you'll grow. In other words, great products and great growth correlate. They don't cause each other. (Growth does give you more time to build a great product though).
For Amie we have decided to focus on both. You design repeatable growth. It doesn't happen by accident.
Growth teams originate from companies like Facebook, Uber and Airbnb. They were cross-functional teams. People often didn't have traditional marketing backgrounds.
I see Marketing teams rebranded to Growth teams. Naming is powerful. The effect isn't strong enough to change the dynamic of a team.
"The discipline of marketing is shifting from people-centric to API-centric activities" (Andrew Chen).