We've brought tens of thousands of people on our waitlist in 2 months. Now we want to hire someone to do more of that. I always found job descriptions super boring.

So, here is the thinking around our Growth role: Why Growth matters on day 1, what makes the right Growth person and why you should join.

Btw, this document is open for comments. (Mark text and press ⌘+SHIFT+M). I've never tried this and am genuinely curious what happens.

The First Time/ Second Time Founder Dilemma

https://twitter.com/justinkan/status/1059989657218248704?lang=en

https://twitter.com/shl/status/1165999095564996608

I am a first time founder. I obsess about product and design. These tweets had me thinking for a long time.

You need a fantastic product to grow. But having a fantastic product doesn't mean you'll grow. In other words, great products and great growth correlate. They don't cause each other. (Growth does give you more time to build a great product though).

For Amie we have decided to focus on both. You design repeatable growth. It doesn't happen by accident.

Growth isn't a rebranded marketing role

Growth teams originate from companies like Facebook, Uber and Airbnb. They were cross-functional teams. People often didn't have traditional marketing backgrounds.

I see Marketing teams rebranded to Growth teams. Naming is powerful. The effect isn't strong enough to change the dynamic of a team.

"The discipline of marketing is shifting from people-centric to API-centric activities" (Andrew Chen).

Why should you care about this role?