Growth marketing strategist with 8+ years of experience designing education-driven engagement systems that influence behavior, improve retention, and drive measurable outcomes. Combines curriculum design, content strategy, and analytics to build learning-based growth funnels. Currently completing a Master’s in Digital Marketing with strengths in lifecycle optimization and audience development.
Education-Based Growth Funnel for a Subscription Platform
Many subscription products generate traffic but struggle with long-term engagement and retention. Growth efforts focus heavily on acquisition rather than sustained value.
Design a growth funnel that uses education as the primary retention lever, not ads or discounts.
Awareness → Learning → Application → Community → Retention
This model prioritizes behavior change over clicks.