What you’ll own

Subscriber acquisition

• Build and scale top-of-funnel growth across SEO, paid social, search, podcasts, newsletters, partnerships, and content syndication.
• Own subscriber growth targets and CAC across channels — scale winners, cut inefficiencies fast.
• Lead paid acquisition across Meta, Google, LinkedIn, and YouTube, from creative strategy to landing page optimization.

Conversion & monetization

• Optimize the free-to-paid journey through pricing experiments, paywalls, upgrade flows, gift subscriptions, and team/corporate plans.
• Run continuous A/B testing across landing pages, checkout, and trial experiences.
• Partner with Sales/BD on institutional and B2B subscription partnerships across PE/VC firms, corporate teams, and business schools.

Retention & lifecycle

• Build lifecycle journeys across onboarding, activation, engagement, renewal, and win-back flows via email, WhatsApp, push, and on-site channels.
• Improve retention, reduce churn, and drive payment recovery through smarter lifecycle interventions.
• Define and track leading indicators of churn before drop-offs happen.

Organic, SEO & content distribution

• Work closely with editorial to build a distribution-led content engine without compromising editorial quality.
• Own SEO strategy across technical hygiene, internal linking, schema, and topical authority.
• Scale newsletters into a core acquisition and retention channel.

Analytics & experimentation

• Build a clear source of truth across MRR, ARR, churn, ARPU, LTV, CAC, attribution, and cohort retention.
• Run a structured experimentation pipeline with documented learnings and iteration loops.