Location: San Francisco, CA · On-site (5 days/wk office, 9 am to 8 pm)
fal is building the next generation of generative-media infrastructure. Our users turn raw creativity into finished experiences in minutes, and we’re growing faster than we can keep up. We’re looking for a Growth Engineer who blends rapid-fire engineering with product-led growth instincts—someone who can ship code in the morning and close a partnership over coffee in the afternoon.
P.S: This is an intense yet extremely rewarding role. Apply if you want to partake on the growth journey of a company with early-stage spirits.
You’ll sit at the intersection of engineering, product, and GTM. Your scrappy prototypes, experiments, and content will be the first touchpoint for new creators, studios, and Fortune 500 innovation teams. When you do your job well, the rest of the company feels it in tomorrow’s dashboards.
| Day-to-day | What success looks like |
|---|---|
| Engineer growth levers. Spin up lightweight client libraries, demo apps, or event microsites in a few hours. | A new vertical can integrate fal in < 2 days instead of 2 weeks. |
| Run data-driven experiments. Segment cohorts, design A/B tests, and automate reporting. | We have a clear, metric-based view of acquisition cost and activation rate for every segment. |
| Create magnetic content. Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”). | Our content consistently drives qualified sign-ups and sparks industry conversations. |
| Own customer touchpoints. Meet prospects, debug their first calls, and represent fal at meetups and hackathons. | Prospects leave every interaction saying, “These folks get it—and ship fast.” |
| Operate with extreme agency. Identify high-leverage problems, time-box solutions, and ship. | After ramp-up, you propose your own roadmap—and we mostly just say “Yes.” |