What is it?

The Green Product Ikigai template helps product professionals relate sustainability initiatives to business needs.

Which problem does it solve?

Too often, sustainability efforts are disconnected from the value delivery of the organisation. Consequently, the sustainability efforts lack impact. This causes frustration and conflict.

Who should be involved?

The template can be used by a single person, a team, or a cross-functional group.

Ideally, representatives from sales, service, sustainability, product, strategy, and finance are involved.

External innovators could contribute to infusing inspiration.

How does it work?

The Green Product Ikigai follows an iterative process of at least three loops:

1. Answer the questions in the four circles: Customer, planet, team & strategy.
2. Fill in the areas in which two circles overlap: How do two dimensions support each other?
3. Fill in the area where all four circles overlap: What activities drives success in all four dimensions?

What to be cautious about?

Don’t get distracted by side topics. Focus on the core value delivery of the company not adjacent activities like emission compensation, donations or what is regarded as industry standard and good practice anyway.

Where to find more about it?

https://miro.com/app/embed/uXjVKCxxPks=/?share_link_id=368479511958

Find a Miro Template of the Framework here:

https://miro.com/app/dashboard/?miroversePath=%2Fgreen-product-ikigai%2F