Project Overview

• Project Title : Green Consumption Savings Account - ESG Financial Product Proposal
• Competition : 3rd Shinhan Financial Group Big Data Hackathon
• Team Name : TEAM POPO
• Team Members : Jae-woo Seo, Seung-jun Yoo, Jeong-min Lim, Young-hwi Cho
• Goal : To define green-conscious consumer segments using data analysis and propose a new ESG-linked savings product to promote sustainable consumption

Problem Definition & Background

• With the global emphasis on carbon neutrality and environmental responsibility, ESG management is becoming a core strategy for financial institutions. However, there is still a lack of consumer-targeted ESG financial products, especially in the deposit/savings sector.
• This project aims to bridge that gap by proposing a green savings account that rewards customers for eco-friendly consumption behaviors, thereby aligning with Shinhan Financial Group’s ESG initiatives.

Methodology & Data

1. Data Collection and Preprocessing

• Data Sources
  • Shinhan Financial Group(Shinhan Bank, Shinhan Card)
• Key Variables
  • Financial : average balance of savings accounts, card spending over 1M KRW
  • Mobility : average usage of intercity bus/train, EV charging frequency
  • Engagement : Shinhan’s SOL app usage, donation amount