Graphika provides clients social network intelligence and supports critical decision-making by analyzing social media data.
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For most of 2021 to 2025, I was the sole designer and designed their Saas product from the ground up. During my time, there have been two major releases, the first version of the platform with the core mapping technology and insight reports view.
To highlight some of the impact that our product team made:
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Organizational shift Aligned the company on product vision and laid the foundation for teams across the organization to build on, increasing efficiencies across the board.
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Faster insight delivery Improved workflows reduced delivery time for client reports from weekly to daily.
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High adoption Both internal and external users engaged with the platform regularly, maintaining stable monthly active users year over year.
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Positive reception Users consistently found the experience clear and actionable, praising the steady introduction of new features and improvements.
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Strategic positioning Strengthened Graphika’s market differentiation and value, leading to multiple contract renewals from clients and a flood of inbound prospects.
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Operational visibility The platform became central enough to be displayed in a client’s operation center 24/7.
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For a while, Graphika was a service-based business, providing custom or narrowly scoped reports to the client. However, it was not a scalable model, so Graphika brought me on to design their first SaaS product.