→ about the project: A project by Baithak-Challenging Taboos, Dastak Foundation, Government of Sindh & United States Institute of Peace
→ my role: Lead Visual & Information Designer.
I was responsible for the end-to-end visual communication of the project, ensuring the complex policy objectives were accessible to all stakeholders. My deliverables included:



Podcast Covers Posts for Instagram:
For KRC’s Podcast Summer Series 2025, which highlights the journeys of scholars, I designed clean and cohesive Instagram covers. Each design incorporated the guest’s university and titles while keeping the overall layout simple and engaging. In addition to these, I also redesigned her YouTube Channel covers to create a consistent visual language across her digital platforms.




YouTube Thumbnails:



Off-Site Podcast for Youtube Channel: KRC wanted the hosts to appear in full, faces and bodies included. Knowing her brand identity, I built the scene around familiar objects from her workspace: her signature microphone, diary, and the laptop.

Book Cover:
For KRC’s second e-book, Writing Recommendation Letters, I wanted the cover to feel inviting and relatable for a professor to be sitting down to write with a cup of coffee. I combined elements such as physical letters flying away in different directions representing the why behind a recommendation letter, a laptop, and a professor to capture the book’s essence.
(inside fun fact - I designed this cover while staying at her home and decided to integrate the coffee cup KRC had on her table to add a personal touch to it)

A Snipped of how KRC felt after I delivered the Podcast Cover! -For a designer to get such feedback makes all the difference! 😃
