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I served as the lead designer and sole UI/UX web designer for this AI-powered rental platform. My role involved creating the complete branding template, designing the pitch deck, and developing all campaign graphics. 🔗 Live Website

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Problem

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Young renters face steep prices, intense competition, and strict requirements that demand guarantors and financial documentation they cannot provide. With London's rapidly rising rent costs, the situation has become increasingly difficult.

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Solution

Meet **Gradstay** – a rental platform that connects students and professionals with flexible, affordable housing tailored to their needs.

Branding

🎨 Primary Colour Scheme

Balanced blue and purple tones to create a colour scheme that feels both professional and distinctive.

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Blue evokes feelings of security and dependability, while purple adds a touch of creativity and premium quality that differentiates us from competitors.

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🧵 Brand Integration

Applied the colour scheme in a bold style across the branding, testing post designs to see what worked best and refining them for maximum impact.

🫐 Ad Campaign

This sign-up flow seamlessly integrates user onboarding with property search functionality, allowing users to build their profile while actively exploring available accommodations.