TASK DESCRIPTION:

Add GTM for verified badges feature.

Elements to track

• number of clicks on verify your account banner

the only things we can track with GTM we can think of are

• of verified, % of verified, maybe #/% who started verification and abandoned for some reason (to indicate some sort of pain point or issue if metric jumps). Across each platform (desktop vs mobile).

As we discussed before, we add a tag to verify account banner and the pop up that appears after user gets verified.

• understand if verified users have higher engagement (posts, likes, comments, share, and message) in comparison to non verified. Is the feature adding value and building more trust?

We will have additional metics but can't be done by GTM. We can save these data:Date range, status (abandoned, approved, not started, declined, expired, started), decline reasons (physical document not used), country, document type.

here are few more tracking metrics,  we can incorporate,

1. Number of Orphaned Accounts

Sometimes, applications don’t have time to remove all of an ex-employee’s access right away, leaving unmonitored accounts open. These orphaned accounts pose a huge security risk, as they not only give a person access to your systems, but they are also sought after by attackers who target legitimate accounts, so as not to draw attention to their activities. If these are privileged accounts, the damage can be even worse.

2. The average time it takes to provision a user

3. Request Per Minute

4. Weekly/Monthly/Yearly verifications