Step 1. What is the goal of this content? What is the main point?
To bring the reader awareness and actionable advice for the 2021 Google Page Experience update.
To increase the competitive advantage of B2B businesses/marketers in their pursuit of high search rankings as higher conversions.
Step 2. Is there a focus keyword to be used?
Google Algorithm Updates
Google Page Experience
What is Google Page Experience?
What is Google User Experience Research?
What is Google Page Experience
Step 3. What is the working title of this content?
Top 10 Ways the Google Page Experience Update Will Impact Your Marketing in 2021 and Beyond
How to Prepare For The 2021 Google Page Experience Update (7 Tips For Improving Rankings)
Google Algorithm Updates: 8 Methods to Boost Rankings For Good!
9 Must-Have Optimizations For the 2021 Google Page Experience Update
The Ultimate Guide to the 2021 Google Page Experience Update (Step-by-Step Optimizations)
Step 4. Begin creating your content outline
What is the writing style/tone?
Professional expertise with formal communication in an approachable manner.
Writing for B2B because our clients are B2C so this needs to be approachable from both manners. Good general overview for anyone who is a business owner who wants to know more about how they can optimize their website for Google search.
Who is the target audience?
Business owners and internal marketing teams that want to build traffic and attract more conversions through organic means.
E-Commerce owners that want to know how they can keep their ecommerce number up.
Introduce your content and why it's important to target audience:
This content will give the reader a sense of the new Google Page updates as well as what they can do to improve their rankings during this time.
Give us a sense of the high-level bullet points:
What do you want the viewer to walk away with:
Clear sense of action steps that they need to take in order to improve their content.
A way to contact us if they want the service to be done for them.
A sense of urgency on why they should be investing in content at all.
Is there any action items:
Want to know more about how Google rankings can impact your brand equity and e-commerce sales? Click here to Contact us https://contact.within.co/?utm_source=blog&utm_medium=withinblog&utm_campaign=
Subscribe to email list somewhere? Download this article as a PDF? Checklists or worksheets?
Describe your article for SEO Meta Description:
The 2021 Google Page Experience Update is a huge opportunity for brands and businesses to boost their marketing...
Add your featured image below:
https://developers.google.com/search/blog/2021/04/more-details-page-experience
https://developers.google.com/search/blog/2020/11/timing-for-page-experience
Are there any relevant quotes? (Highlighted Quotations)
Quick Tip Collection:
Test-run your website page and post designs in front of your ideal audience members for approval.
Audit your website using the Google Mobile-Friendly Test, Usability Report (via Google Search Console), and Guide to improve your overall mobile-friendliness.
Run a few site security tests on your website and high-performing pages starting with the Google safe browsing test.
Check with your hosting provider to confirm your HTTPS tag OR make necessary purchased for an SSL/TLS certification for your website.
Review and implement basic Google SEO strategies on your website. Avoid any grey or black hat SEO tricks for ranking longevity.
Check your website pages for relevancy with your Ideal Target Audience Persona.
Track your core vital metrics using the Google Core Web Vitals Report tool and optimize for the highest rates on LCP, FID, and Cumulative Layout Shift.
Sign up for Google Search Console and enter your website into the new Page Experience Reports section to develop site authority.
Create separate Call-To-Action (CTA) buttons for audience opt-in options and purchases.
Prioritize relevant and informative content that hits keyword targets and provides answers for your audience.
Are there any relevant statistics?
With over 86.5% of the search engine market (Statistica, 2021) and over 200 separate ranking factors (Backlinko, 2021) Google is a constantly evolving platform that is instrumental in almost every online business.
More SEO stats: https://backlinko.com/seo-stats
Mobile eCommerce sales reached over $2.91 trillion in sales in 2020 and are projected to reach over $3.56 trillion in sales in 2021 (Statistica, 2021).
More Mobile-related stats: https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics#:~:text=Around 100 million U.S. consumers,10% of ALL retail revenue
https://www.oberlo.com/statistics/mobile-commerce-sales#:~:text=The share of mobile ecommerce,so through a mobile device
Internal links:
Managing Your Digital Marketing: Why You Should Outsource to the Pros https://blog.within.co/managing-digital-marketing-outsource-to-the-pros/
Planning Your 2021 Digital Content: 3 Trends You Can’t Ignore https://blog.within.co/planning-your-2021-digital-content-3-trends-you-need-to-know/
Performance Branding: The Future of Digital Marketing https://blog.within.co/performance-branding-reinventing-marketing/
Hack Scalable Content — Accelerate Your Brand’s Visibility https://blog.within.co/hack-scaling-content-accelerate-your-brands-visibility/
External links:
For a full list of notable Google page ranking updates click here (Search Engine Journal).
https://backlinko.com/seo-stats
ON UX and UI design and interface https://www.smashingmagazine.com/2010/10/what-is-user-experience-design-overview-tools-and-resources/
Google Developer Links:
https://developers.google.com/search/docs/beginner/seo-starter-guide
https://developers.google.com/search/blog/2020/11/timing-for-page-experience
https://developers.google.com/search/blog/2016/11/heres-to-more-https-on-web
Check out the Google Security Blog for more https://security.googleblog.com/2016/11/heres-to-more-https-on-web
Link within page update section https://developers.google.com/search/blog/2016/11/heres-to-more-https-on-web
Separate article link https://transparencyreport.google.com/https/overview
Google is making an active effort to reduce spam posts as well
https://developers.google.com/search/blog/2021/04/how-we-fought-search-spam-2020
Prepare for a cookie-less web browsing experience in the future (in order to maintain a more privacy driven web)
https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox
https://blog.google/products/ads-commerce/a-more-privacy-first-web/
Research Links (Competitors):
https://www.spyfu.com/blog/google-page-experience-update/#:~:text=Recently%2C Google stated that its,us advance warning about updates.&text=However%2C following the update%2C Google,as a direct ranking factor.
Implications for e-commerce stores-https://developers.google.com/search/blog/2020/05/evaluating-page-experience
https://searchengineland.com/the-google-page-experience-update-user-experience-to-become-a-google-ranking-factor-335252
https://www.searchenginejournal.com/google-algorithm-history/
https://moz.com/google-algorithm-change
https://www.searchenginejournal.com/ultimate-guide/321125/
https://neilpatel.com/blog/google-june-update/
Neil Patel's Ultimate Google Update Cheatsheet-https://neilpatel.com/blog/the-ultimate-google-algorithm-cheat-sheet/
Search Engine Watch Update Article: https://www.searchenginewatch.com/2021/01/04/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there/
Getting authority links to blog posts: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/
Step 5. Write your draft
Step 6. Develop your article in Wordpress
Structure Guidelines:
Step 7. Review SEO Score and Final Proofread
Step 8. Revision List