https://fastcampus.co.kr/mktg_online_ga4growth

<aside> πŸ’‘ μ›Ή 둜그 뢄석 툴

</aside>

데이터λ₯Ό κ΄€μΈ‘ν•˜μ—¬, μ „ν™˜μœ¨μ„ μƒμŠΉμ‹œν‚¬ 수 μžˆλŠ” μ˜κ°μ„ μ–»λŠ”λ‹€.

1. 고효율 맀체 2. κ³ ν’ˆμ§ˆ μœ μ € 3. κ³ κ΄€μ—¬ 행동

μ˜ˆμ‹œ: μƒν’ˆ 상세 νŽ˜μ΄μ§€ vs ν›„κΈ° νŽ˜μ΄μ§€ 에 였래 λ¨Έλ¬Έ μ‚¬λžŒλ“€μ˜ μ „ν™˜μœ¨

OKR: Objective Key Result (μ΅œμ’… λͺ©μ )

KPI: Key Performance Indicator/index (okr이 잘 λ‹¬μ„±λ˜μ—ˆλŠ”μ§€ ν™•μΈν•˜κΈ° μœ„ν•΄, 숫자둜 μΉ˜ν™˜ κ°€λŠ₯ν•œ μ§€ν‘œ)

KPIλŠ” OKR에 따라 달라진닀

μ„œμšΈ β†’ λΆ€μ‚°

okr: μ•ˆμ „, kpi: λ‹€μΉ˜μ§€ μ•Šμ€ 승객의 수

okr: 속도, kpi: κ±Έλ¦° μ‹œκ°„

μ„Έμ…˜: νŠΉμ • μ‚¬μš©μžμ˜ μ—°μ†λ˜λŠ” μ„œλΉ„μŠ€ μ‚¬μš©μ„ λ‚˜νƒ€λ‚΄λŠ” λ‹¨μœ„

μ„Έμ…˜ columnλ“€ : μ„Έμ…˜ id, μ„Έμ…˜ μ‹œμž‘, 행동, μ„Έμ…˜ μ’…λ£Œ

Reports > Life Cycle > Acquisition > Traffic acquisition

Reports > Life Cycle > Acquisition > Traffic acquisition

DirectλŠ” μ’‹μ€κ²Œ μ•„λ‹˜. 정보가 μ—†λŠ” μœ μ €λ“€μ΄λΌλŠ” λœ»μ΄λΌμ„œ