Session Objective

Respond to Sam's match-type correction for generic negative keywords that were too broad as PHRASE, especially terms that could block useful MVA queries if accident-qualified.

What Was Accomplished

• Added six safer EXACT negatives through NotFair.
• Removed three overbroad PHRASE versions that had already been live.
• Verified final state by NotFair exact shared-list readback.
• Saved local correction log: /Users/samaguiar/Documents/Projects/admin/session_logs/google-ads-negative-exact-match-corrections-2026-06-14.md.

Final Verified State

• lawyer near, SAIL - General Negatives, EXACT present, PHRASE absent.
• best lawyers in louisville ky, SAIL - General Negatives, EXACT present, PHRASE absent.
• best lawyers in lexington ky, SAIL - General Negatives, EXACT present, PHRASE absent.
• abogados para casos civiles, SAIL - Spanish PI Negatives 2026, EXACT present, PHRASE absent.
• abogados que hablen espanol cerca de mi, SAIL - Spanish PI Negatives 2026, EXACT present, PHRASE absent.
• abogados lexington ky, SAIL - Spanish PI Negatives 2026, EXACT present, PHRASE absent.

Important Note

Sam's correction was right. Generic short legal phrases such as lawyer near are too broad as PHRASE negatives because they can block useful variants like personal injury lawyer near me. For these short generic terms, exact match is the safer cleanup.

Reason For Ending

The live correction and QA readback are complete. The remaining improvement is workflow-level: future negative proposals should flag short/generic terms for exact match rather than defaulting everything to phrase.

Pickup Prompt

Use NotFair on account 3813916687. If continuing this work, start from /Users/samaguiar/Documents/Projects/admin/session_logs/google-ads-negative-exact-match-corrections-2026-06-14.md. Do not re-add phrase versions of the corrected six terms. Consider updating the recurring negative-keyword workflow to classify short generic terms and generic location-only attorney queries as EXACT by default.