Session Objective

Research the last 7 days of Google Ads search terms where Sam Aguiar Injury Lawyers appeared, using NotFair live account data, and propose negatives for off-point terms including competitors.

What Was Accomplished

Important Evidence

Highest spend apply-ready leaks included jeffersonville lawyers at $84.82, insurance lawyer at $83.85, cómo hacer una demanda at $67.51, unlawfully fired lawyer at $55.22, fired from work need a lawyer at $42.24, and lawyer for food contamination at $41.35.

The apply-ready proposal groups are: General Negatives, 14 terms; Competitor Negatives, 16 terms; Wrong Practice Area, 4 terms; Non-Hiring Intent, 2 terms; Spanish PI Negatives 2026, 5 terms.

Review-first terms are general practice attorney, abogados que hablen espanol cerca de mi, and best lawyers in lexington ky; these look off-point but had conversion or all-conversion signal.

Current State

No live negatives were added in this session. The account remains unchanged from this proposal pass. The report is ready for an approval-gated apply step through NotFair, grouped by shared list, with exact readback after mutation.

Suggested Next Steps

A next agent can apply the 41 apply-ready PHRASE negatives via NotFair bulkAddKeywordsToNegativeList, grouped by shared set ID, then read back exact term coverage. The 3 review-first terms should get a conversion-quality check before blocking unless Sam explicitly approves aggressive cleanup.

Reason For Ending