Session Objective

Continue the Google Ads attribution repair from recent offline-conversion sheets and Notion reports. Verify the local offline-conversion pipeline, connect it to GCLID and CallRail follow-up work, and produce an import-ready repair run plus safest immediate campaign actions for Spanish, Lexington, and brand traffic without making live spend changes.

What Was Accomplished

• Verified the canonical local pipeline in Repos/sail-litify/Litify_AI_Integration_Project: export-google-ads-litify-conversions.mjs, sync-google-ads-litify-conversions-to-sheet.mjs, and run-google-ads-litify-sheet-sync.sh.
• Created import-ready repair artifacts in output/google-ads-data-manager/repair-run-2026-06-01T13-45-00Z/.
• Validated the production CSV: 13 data rows, 9 QA rows, and the expected Google Ads Data Manager header.
• Ran the daily GCLID harness. It completed with blockers, with the standing webform conflict still quarantining Intake INT-26042754516.
• Reviewed the current CallRail apply artifact. The scheduled run had 99 calls with GCLID, 97 matched Salesforce call logs, 2 unmatched CallRail calls, and 2 CallRail log updates already performed.
• Pulled live Google Ads evidence through NotFair. No live Google Ads spend or campaign mutations were made.
• Updated the Litify OPS_LEDGER.md and wrote repair-run-summary-2026-06-01.md beside the repair files.

Key Findings

• Current sheet dry run would sync 13 production rows, 9 QA rows, 13 internal conversion QA rows, 497 internal lead QA rows, and 601 raw rows.
• Spanish campaign spent $1,281.50 in the last 7 days with 0 conversions. One active broad keyword remains: abogado de derechos civiles.
• Lexington campaign spent $528.51 in the last 7 days with 0 primary conversions and no active broad keywords in the checked target campaign.
• Brand Protection spent $487.81 in the last 7 days with 2 conversions and has six active broad brand terms. Brand Search had 0 spend.
• Import rows are ready, but the webform GCLID conflict and offline-import timing mean campaign budget or pause decisions should wait unless Sam approves a specific action.

Suggested Next Steps

• Import or sync the 13 production rows through the chosen Google Ads upload lane.
• Keep Intake INT-26042754516 quarantined until the conflicting webform GCLIDs are resolved or deliberately excluded.
• Apply a narrow negative-keyword queue for obvious non-injury, civil-rights, attorney-name, and generic lawyer intent after approval.