Google Ads Search Term Review — 2026-04-18

Campaign: SAIL - Car Accidents 2026 (ID 23723841732)

Customer ID: 3813916687

Run by: Scheduled task gads-search-term-review

Data window note

Task requested last 24 hours. The analyze_search_terms MCP tool returned a 30-day roll-up even with explicit start_date=2026-04-17 and end_date=2026-04-18. Numbers below reflect the 30-day window.

Topline

152 unique search terms
4 clicks, $211.10 spend, 0 conversions
3 queries drove $203.63 of the $211.10 spend (96%)

Spend-driver review

Query	Cost	Clicks	Action
car accident lawyer	$116.82	1	Keep. Core PI term. Zero conv is a conversion-tracking / landing-page / bid issue — not a keyword-intent issue. Flag for diagnostic.
lawsuit attorney near me	$50.85	1	Add PHRASE negative: `lawsuit attorney`
lawyers	$35.96	1	Add EXACT negative: `lawyers`
divorce lawyers louisville ky	$7.47	1	Add PHRASE negative: `divorce`

Negative-keyword candidates (totals)

3 high-priority spend-driver negatives (table above)
29 non-PI practice-area negatives (divorce, bankruptcy, custody, criminal defense, medical malpractice, malpractice, workers comp, social security, disability, sexual crimes, CPS, paralegal, legal aid, pro bono, counseling, courthouse, bar association, referral, veteran attorney, etc.) — all PHRASE
31 competitor firm / attorney name negatives — all PHRASE
1 defendant-side negative: someone sues you — PHRASE

Intentionally NOT flagged

personal injury lawyer, car wrecks louisville ky, lawyer for slip and fall, leaving the scene of an accident ky, statute of limitations kentucky, transportation attorney
abogado cerca de mi (x2) — Spanish, firm has a Spanish line
All sam aguiar brand variants including the sam agar misspelling