Session Objective

Review whether pausing the Google Ads Performance Max campaign Pmax 2026 entirely on June 3, 2026 was a good play.

What Was Accomplished

Used NotFair on connected account 3813916687, Sam Aguiar Injury Lawyers. Confirmed account setup, current campaign status, recent NotFair change log, Google-side change events, campaign performance windows, PMax conversion-action mix, and PMax landing-page routing.

Key evidence:

• Pmax 2026, campaign 23824304804, is currently PAUSED, Performance Max, Maximize Conversions, daily budget $240.
• Google change events show the PMax status pause happened on 2026-06-03 20:12:25 by jchoniski@aguiardrive.com.
• NotFair log shows a PMax budget reduction on June 3 from $280 to $240, but not the status pause, so the pause likely happened outside NotFair.
• Last 30 days: PMax spent $5,196.46, produced 41 conversions, CPA $126.74, 123 all conversions, all-conversion CPA $42.25.
• Last 7 days: PMax spent $1,810.30, produced 12 conversions, CPA $150.86.
• Yesterday, June 3: PMax spent $92.95, produced 1 conversion and 3 all conversions, CPA $92.95; non-archive Search spent $486.75, produced 7 conversions, CPA $69.54.
• PMax conversion mix in the last 30 days was mostly low-fidelity or phone-touch actions: 20 click-on-phone-number conversions, 17 calls from ads, 2 website calls, 2 contact forms, plus 41 WidgetOpen all-conversions that were not primary conversions.
• PMax landing-page routing was broad, including homepage URLs, workers compensation, practice areas, team pages, results, settlement-speed article, bad-faith insurance, location pages, FAQ, and other non-car-accident or non-core lead pages.

Decision

The pause was a reasonable temporary control move. It was not a slam-dunk performance failure based on raw CPA, because PMax had a lower 30-day CPA than non-archive Search. The stronger reason to pause is control and lead quality: broad PMax routing, mixed page relevance, and a conversion mix weighted toward phone clicks and calls rather than confirmed retained or qualified car-accident outcomes. Yesterday's Search traffic also outperformed PMax on CPA.

Suggested Next Steps

Keep PMax paused for a short diagnostic window, then decide whether to rebuild it as a controlled, car-accident-focused PMax test or keep budget concentrated in Search. If revived, the next agent should check asset groups, final URL expansion controls, page exclusions, audience signals, and primary conversion settings before enabling spend.

Reason For Session Ending

The requested live-account diagnostic was completed. No Google Ads changes were made.

Handoff For Next Agent