Answer whether there are additional Google Ads opportunities after the approved NotFair cleanup: keyword recommendations, bid adjustments, location adjustments, audience targeting, GCLIDs pending upload, device adjustments, ad copy, and assets.
NotFair account 3813916687, windows ending 2026-06-01:
/Users/samaguiar/Documents/Projects/Repos/sail-litify/Litify_AI_Integration_Project/output/google-ads-data-manager/2026-06-01T15-03-46-833Z/google-ads-sheets-sync.json.Account last-30 view: $19,143.29 spend, 89 conversions, $215.09 CPA.
PMax and Brand Protection are the strongest current conversion sources: PMax 35 conversions at about $133.47 CPA, Brand Protection 24 conversions at about $87.28 CPA.
Lexington Search remains the biggest concern: $2,597.55, 66 clicks, 0 conversions in the last 30 days. Mobile spent $1,932.68 with 0 conversions; desktop spent $664.87 with 0 conversions.
No strong new keyword expansion should be applied automatically. Native Google recommendations are all broad Spanish keyword recs, and the supporting search terms include off-scope or risky terms like labor accident, defense, traffic lawyer, out-of-state locations, claim/admin terms, and LegalShield-style terms. Recommendation: do not auto-apply.
Search term expansion candidates with conversions are very thin, often one-click/one-conversion, and several are excluded or off-scope. Recommendation: do not add exact keywords yet.
No additional positive keyword pause candidate survived the earlier cleanup threshold after personal law injury was paused. The prior sam attorney candidate should remain live because 90-day data showed one conversion.
Manual device bid adjustments are not the cleanest lever because most active campaigns use Maximize Conversions, but the data does point to a Lexington containment issue and a PMax/Brand Protection strength signal.
Audience targeting: no active ad-group audience rows returned in the last-30 audience view. Recommendation: no bid or exclusion adjustment can be data-backed today. Opportunity is to add observation-only audiences later, especially remarketing/customer match, after offline conversion and lead quality pipeline is stable.
GCLID/offline conversion status: latest sync staged 13 production rows to the Google Ads Upload tab, 9 rows are held in QA because 2 intakes have multi-GCLID conflicts, and 497 internal lead QA rows exist for review. Sheet: https://docs.google.com/spreadsheets/d/1Q0oB5-AN2Ki_zVbHcye6iuyHSlXTPih_6_xT0FM7iSs/edit.
Ad copy: Lexington RSAs are getting spend with 0 conversions despite Excellent ad strength. Car Accidents 2026 RSAs have conversions but high CPAs in several ad groups, especially Personal Injury Lawyer Near Me and Auto Accident Attorney Louisville. Recommendation: stage copy tests, do not immediately pause winners that still convert.
Assets: Lexington campaign assets are the clearest asset issue. Examples: Practice Areas sitelink spent $1,738.72 with 0 conversions; Lexington Office sitelink $1,726.62 with 0 conversions; Meet Our Team sitelink $1,380.11 with 0 conversions; Lexington call asset $1,204.74 with 0 conversions; image 45.jpg $1,027.33 with 0 conversions. Recommendation: review Lexington asset/link set and landing page alignment before making asset removals.