Session Objective

Audit Sam Aguiar Injury Lawyers Google Ads campaigns using NotFair and identify things to do right now, with live account evidence.

Live Reads Performed

• NotFair listConnectedAccounts: default account 3813916687, Sam Aguiar Injury Lawyers.
• NotFair summarizeAccountSetup: account currency USD, timezone America/New_York, active campaign configuration and conversion-action setup captured.
• NotFair getChanges: recent changes include June 5 PMax 2026 budget update and enablement, Brand Search pause, and daily negative-keyword additions.
• NotFair reviewChangeImpact: recent campaign changes are too new for mature 7-day before/after attribution.
• NotFair runScript: pulled 30-day and 7-day campaign performance, search terms, keyword performance, search impression share, landing pages, devices, conversion mix, recommendations, and PMax asset composition.

Key Metrics

• Last 30 days, 2026-05-12 to 2026-06-10: $20,243.49 spend, 1,680 clicks, 77 conversions, $262.90 CPA.
• Last 7 days, 2026-06-04 to 2026-06-10: $3,658.50 spend, 235 clicks, 11 conversions, $332.59 CPA.
• PMax 2026: $5,618.22 spend, 34 conversions, $165.24 CPA over 30 days; $1,009.08 spend, 5 conversions, $201.82 CPA over 7 days.
• Lexington Car Accidents: $2,360.59 spend, 76 clicks, 0 conversions over 30 days; $156.31 spend, 7 clicks, 0 conversions over 7 days.
• Brand Protection: $1,603.45 spend, 198 clicks, 13 conversions, $123.34 CPA over 30 days, but $108.19 spend and 0 conversions over the last 7 days.
• Spanish Louisville: $3,763.80 spend, 103 clicks, 9 conversions, $418.20 CPA over 30 days; $675.34 spend, 1 conversion, $675.34 CPA over 7 days.

Immediate Recommendations Needing Sam Go-Ahead

1. Pause or materially cut a - SAIL - Car Accidents Lexington 2026 (23759713638). Evidence: 30-day spend $2,360.59, 76 clicks, 0 conversions; mobile alone spent $1,979.54 with 0 conversions.
2. Add negatives for expensive zero-conversion terms, especially competitor/person-name and off-intent searches. Examples: law offices of john schmidt & assoc pllc shepherdsville, austin mehr, johnnie cochran law firm, katie gilliam london ky, gerry harris attorney lexington ky, james yoder attorney, elder law firms near me, find legal help, and law office.
3. Hold PMax 2026 live for now, but improve asset coverage. It is currently the best CPA performer at $165.24 over 30 days and $201.82 over 7 days, but the active PMax asset group only showed 15 linked assets in this query with 2 auto-created assets.
4. Keep Brand Search - Sam Aguiar paused. It had only $13.60 spend and 0 conversions in the current 30-day window, while Brand Protection had 13 conversions at $123.34 CPA.