Audit the connected Google Ads account with NotFair, identify changes that can be implemented now, and produce a spreadsheet with campaign, ad group, asset, conversion action, budget, keyword, match type, bid/geography, sitelink, final URL, landing page, performance, and recommendation data.
Account: Sam Aguiar Injury Lawyers, Google Ads customer 3813916687. Data source: NotFair Google Ads MCP. Primary performance window: 2026-05-03 through 2026-06-01, with selected 90-day context where useful.
Created the workbook and imported it as a native Google Sheet: SAIL Google Ads NotFair Audit - 2026-06-01.
Local workbook is also stored at /Users/samaguiar/Documents/Projects/Repos/sail-googleads/google-ads/outputs/audits/2026-06-01-notfair-account-audit/sail_google_ads_notfair_audit_2026-06-01.xlsx.
Tabs created: Dashboard, Recommendations, Campaigns, Ad Groups, Keywords, Waste Terms, Pause Candidates, Ads URLs, Landing Pages, Asset Summary, Sitelink Summary, Conversion Actions, Geo Targeting, Device Performance, Network Performance, and QA Notes.
Enabled daily budget totals $773.57 across 6 active enabled campaigns. Last 30 days spend was $19,079.18 with 88 conversions, account CPA $216.81.
No emergency budget hack signal was found. No campaign budget was above $1,000 per day.
The strongest-performing enabled campaign by CPA was Brand Protection at about $90.17 CPA. PMax produced the most conversions, 35, at about $133.47 CPA.
Lexington Search spent $2,593.80 in the last 30 days with 0 conversions, which makes it the biggest review item. It may still be strategic, but the current account data does not support expanding it without tightening.
NotFair found 10 zero-conversion search terms with at least $50 spend each, totaling about $1,039.28. These are the highest-confidence immediate cleanup candidates.
NotFair found 2 positive keyword pause candidates with at least $75 spend, 0 conversions, and at least 3 clicks, totaling about $502.96.
There are 3 enabled experiments with zero recent activity and stale historical end dates. Cleanup is low risk after confirming no active reporting dependency.
Brand Search is targeted to the United States. It spent $0 in the last 30 days and about $118.83 over 90 days, so this is not an emergency, but it should be reviewed because the firm’s active geographic market is much narrower.
sam attorney and personal law injury. Both have spend, clicks, and 0 conversions in the audited window.