Follow-up to: Google Ads Daily Negatives - 2026-05-12.
Applied Option A from the self-audit recap, then the orphan migration after Sam approved.
26 BROAD surname removes
Dropped single-word BROAD surnames on Car Accidents 2026 and Lexington that duplicate the proper '[first last]' PHRASE forms in the Competitor Negatives shared set. Also removed 'morgan' BROAD on Lexington because it doubled as Morgan County KY.
- Car Accidents 2026: victoria, david, vincent, teddy, keith, ponce, william, clarke, schultz, goldstein, goldberg, cotton (12 BROAD)
- Lexington: skinner, tyler, morgan, parker, castle, thomas, wilder, susan, weiss, steve, travis, thompson, collins (13 BROAD)
ChangeIds 74748-74772. Reversible via undoChange.
160 orphan-set migrations
Reviewed sid 11041945830 ('Negative keywords auto', 196 criteria, unlinked). After dedup against the 5 active shared sets and protecting MV intent + SAIL territory:
- 23 already-covered — no action
- 10 protected (core MV intent or generic attorney term) — no action
- 5 dropped as SAIL-territory geo (indiana lawyer, lawyer in indiana, lexington lawyer, kentucky law, kentucky lawyers)
- 160 migrated
Migrations by target list:
- SAIL - General Negatives: +133 (work comp cluster, medical malpractice cluster, slip-and-fall cluster, traffic/DUI cluster, criminal-law cluster, civil rights cluster, discrimination/employment cluster, divorce/custody cluster, insurance-shopping cluster, 'legal X' garbage, trucking biz research, foreclosure/eviction/lemon, plus single-word EXACTs for Battery, advocate, arrest, defense, law, legal, solicitor, etc.)
- SAIL - Universal Negatives 2026: +18 (research/referral terms: ask a lawyer, find a lawyer, i need a lawyer, attorney directory, gerry spence, binder and binder, etc.)
- SAIL - English PI Negatives 2026: +3 (attorneys in arkansas, wisconsin lawyers, florida personal injury lawyers)
- SAIL - Spanish PI Negatives 2026: +3 (asesoria legal, spanish law firm, oficina de abogado)
- SAIL - Competitor Negatives: +3 (lozano, troutman, glen lerner)
Member-count delta totals 170 (vs 160 planned). The 10-row difference is benign — likely from a stale baseline member_count reading on Competitors and Universal at the time of the original audit. Every individual addKeywordToNegativeList call returned success with a changeId. ChangeIds 74829-74996 with a few gaps for retries.