Status

OK partial via pivot_3_alternate_mcp (NotFair mcp__f17b8372-* runScript). Direct mcp__google-ads__* path still failing with 503 deleted_client — 3rd consecutive week of canonical OAuth failure (5/10, 5/17, 5/24). Pivot path is healthy and produced the full leverage report. Sam owes the OAuth fix in Google Cloud project-claude-489923 (remediation steps deferred 3 weeks running).

Window

2026-05-17 → 2026-05-23. Reporting lag 1 day. Account: Sam Aguiar Injury Lawyers (3813916687).

Headline numbers

• Keyword-attributable spend: $2,136.63 / 6 conv / 103 clicks (blended keyword CPA $356)
• 3 active search campaigns: Car Accidents ($964 / 1 conv / $964 CPA), Spanish Accidentes ($676 / 1 conv / $676 CPA), Brand Protection ($497 / 4 conv / $124 CPA)
• Pmax + DSA spend not visible in this view (keyword_view only)

Top 3 levers

1. After-hours bid modifier (-30% to -50%) — Off-hours CVR is 7.14% vs biz hours 19.23% (0.37× ratio). The firm spent $601 off-hours for the same 5 conversions $503 buys in business hours. Worst hour: 7am ($163 / 0 conv). Estimated $200-300/wk savings.
2. Brand Protection tracking investigation — Two brand-name phrase keywords (sam attorney $109, sam aguiar injury lawyers $47) returned zero conversions on 12 clicks combined. Brand traffic at 0% conv = likely conversion tracking gap or wrong LP, not keyword issue. Investigate before pausing.
3. 9 no-conv phrase keywords spent $1,105 = 52% of week's keyword spend with zero conversions. Top offender: personal lawyer PHRASE ($409, 20 clicks).

No critical fires

• Zero QS regressions on keywords with ≥100 impressions
• Zero meaningful competitor-name spend ($0 / 3 impressions on Morgan/Hughes terms, all zero-click)
• Zero match-type leverage (no kw text running multiple match types)
• Zero search-term gaps surfaced (likely because Pmax is absorbing the long tail)

QA — pick one

Q1: How to act on this week's leverage signals?

• A. (Recommended) Apply -30% off-hours bid modifier this week AND investigate the two Brand Protection zero-conv keywords (sam attorney, sam aguiar injury lawyers) for tracking/LP problems. Defer the other no-conv pauses pending next week's data (7-day windows are noisy at this volume).