Live changes applied to Google Ads (all approved by Sam in chat)

1. 5 Spanish phrase negatives added to campaign 23729092958: los defensores, abogados.com, pro bono, no tengo licencia, no tengo seguro. (Q2=A)
2. anna noakes phrase negative added to Car Accidents 2026 (23723841732). (Q3=A)
3. Car Accidents 2026 tCPA lowered $350 → $150. Important: campaign was already on tCPA at $350; this is a -$200 reduction. Should pull the +85% CPC spike down over 7-14 days. (Q4=B)
4. Brand Protection daily budget $40 → $67 (Q1 amended; Spanish held at $77 because Sam confirmed Spanish IS getting calls).
5. Lexington daily budget $100 → $60 (Q5=B).
6. New 'Brand — Misspellings' ad group on Brand Protection with exact-match sam aguilar, sam aguilar attorney, sam aguiar law office. (Q6=A)
7. RSA copied from existing 'Sam Aguiar Brand Terms' ad group into the new misspellings ad group (15 headlines / 4 descriptions / aguiarinjurylawyers.com URL). Ad group now serves.

Critical finding: Spanish conversion gap root cause

Pulled CallRail directly. 12 Spanish-line calls in last 30d, 10 qualified (answered + ≥30s), 0 with GCLID captured.

CallRail attributes all 12 to 'Spanish Google Ads' via tracker pool, but the GCLID JS capture isn't working on the /es landing page. Without GCLID, Google can't match calls to clicks. That's why Google Ads only sees the 8 in-ad-call-extension conversions in 14 days.

Three paths forward (Sam needs to pick):

• A (recommended, structural): Audit CallRail JS install on /es; ensure {gclid} ValueTrack on Spanish final URLs; CallRail account capture-URL-params includes gclid.
• B (interim, retroactive): Upload Imported Calls via Google Ads OfflineUserDataJob using phone+timestamp+duration; Google attempts attribution without GCLID.
• C (long-term): Move Spanish to Google call-extension/tCSS-tracked calls; eliminates CallRail intermediary on ad traffic.

Framework script for path B is wired but not executed — needs Sam's call on which conversion action to use.

Ad-group analysis on Car Accidents 2026 (CPC spike pinpointed)

The +85% WoW CPC spike is concentrated in Auto Accident Attorney Louisville ad group (CPC +203%, $30.11 → $91.12). Smoking gun: the phrase keyword lawyer accident burned $300.46 on 2 clicks at $150.23 CPC — same keyword had $0 spend the prior week.

Also flagged: Car Accident Lawyer Louisville ad group has 51.8% IS lost to rank. With the new $150 tCPA the bidder will pull bids, which will hurt this group further.

Conversion tracking audit headline finding