Session Overview

Manual run of the daily negatives task, combined with a full audit of existing negative keywords across all three SAIL campaigns to identify negatives that conflict with terms the firm should be bidding on.

What Was Accomplished

Critical Issue Found and Fixed: Brand Name Dead Zone

The word aguiar was set as a BROAD negative on the Car Accidents campaign (the main revenue campaign). Combined with practice-area terms being negative on the Brand Protection campaign, this created dead zones where brand + practice area searches (e.g., "sam aguiar car accident lawyer") showed NO ads from ANY campaign.

Negatives Removed (6 total)

Car Accidents campaign (23723841732):

• aguiar [BROAD] - blocked firm's own brand name
• pi attorney [BROAD] - blocked "personal injury attorney" searches
• pi attorney [EXACT] - same, exact variant

Spanish campaign (23729092958):

• sam aguiar [BROAD] - blocked brand searches from Spanish speakers
• near me [BROAD] - blocked bilingual local intent

Brand Protection campaign (23729092712):

• near me [BROAD] - blocked "sam aguiar near me" searches

Search Term Analysis

Only 1 search term recorded ("sam aguiar", 0 clicks). Campaigns are still brand new. No new negatives to add.

Items Flagged for Sam's Review

These need decisions:

1. wrongful death lawyers [BROAD + EXACT] on Car Accidents - remove if you want this traffic here, keep if planning separate campaign