First run of the expanded three-pass workflow (search-term waste, cross-campaign cannibalization, over-blocking review). Skills loaded: /google-ads-optimizer and /adspire:ad-campaign-management.

⚠️ Critical Finding (outside negatives scope, but blocking everything)

SAIL - Car Accidents 2026 (ID 23723841732) has 68 keywords across 3 ad groups and ZERO ads.

• Daily budget: $300
• 30-day spend: $0, 30-day clicks: 0
• Root cause: each ad group shows **Ads:** None
• This is why search term data only shows Brand Protection activity — the main money campaign isn't serving

SAIL - Accidentes (Spanish) 2026 (ID 23729092958) also shows $0 spend / 0 clicks over 30 days despite $75/day budget and Spanish search terms appearing as impressions. Same likely cause (needs ad check).

This is a bid/budget-adjacent structural issue and outside the daily-negatives scope per guardrails. Flagging for Sam to address ASAP — the daily negatives workflow has nothing meaningful to do until ads are running.

Account Snapshot

Pass 1 — Negatives to ADD (search-term waste)

Search terms reviewed: 15 (30-day window)

Total spend: $48.31

Total clicks: 15

Total conversions: 1

Negatives auto-added: None.

Every term with cost was a brand query in the Brand Protection campaign — exactly where it's supposed to land. Only non-brand term in the data was dynamic chiropractic louisville car accident (1 impression, 0 clicks, $0) in the Car Accidents campaign. Below the auto-add cost threshold and the campaign isn't serving ads anyway.

Watchlist (not adding yet):

• dynamic chiropractic (Louisville chiro business name) — if it reappears with clicks once Car Accidents ads are live, add as phrase-match negative on that campaign.