Objective

Implement Sam's approved Google Ads cleanup from the NotFair audit, then document the exact changed entities and rollback-relevant IDs.

What shipped

Using NotFair on account 3813916687, I applied and verified 7 campaign-level phrase negative keywords:

• law office, campaign a - SAIL - Accidentes (Spanish) 2026, campaign ID 23729092958, criterion ID 30606643, change ID 148869.
• abogados de transito, campaign a - SAIL - Accidentes (Spanish) 2026, campaign ID 23729092958, criterion ID 5914683379, change ID 148870.
• elder law firms near me, campaign a - SAIL - Car Accidents 2026, campaign ID 23723841732, criterion ID 824706099317, change ID 148871.
• hits my parked car, campaign a - SAIL - Car Accidents 2026, campaign ID 23723841732, criterion ID 1833938257828, change ID 148895.
• how to find a good attorney, campaign a - SAIL - Car Accidents 2026, campaign ID 23723841732, criterion ID 254830500, change ID 148896.
• civil case lawyer, campaign a - SAIL - Car Accidents Lexington 2026, campaign ID 23759713638, criterion ID 2233162452, change ID 148897.
• lawyers for dental negligence, campaign a - SAIL - Car Accidents 2026, campaign ID 23723841732, criterion ID 302880015075, change ID 148900.

I also paused 1 positive keyword:

• personal law injury, campaign a - SAIL - Car Accidents 2026, ad group Auto Accident Attorney Louisville, campaign ID 23723841732, ad group ID 195338562459, criterion ID 362741809601, change ID 148903.

QA

Before writing, I refreshed NotFair account setup, active experiments, 30-day search term and keyword data, and 90-day lookback data for the specific candidates. After writing, I verified the 7 negative keywords by exact campaign and keyword match using GAQL, and verified personal law injury is now PAUSED.

The workbook and Google Sheet now include a Change Log 2026-06-01 tab. I read back A1:L13 from the Google Sheet to confirm the change log was actually written.

Items intentionally not changed

I skipped abogados de accidentes de carro because it is on-topic Spanish car accident intent despite zero conversions in a small sample.

I skipped que hacer si una aseguradora no quiere pagar because insurance-nonpayment intent may overlap PI claim evaluation and had only 1 click.

I skipped pausing sam attorney because the 90-day lookback showed 1 conversion, even though the last 30 days showed 0 conversions.