Google Ads Campaign Health — 2026-05-03 Execution Log + Spanish Deep Plan

Account context

SAIL CID 381-391-6687 under MCC 867-659-9345. 4 active whitelisted campaigns. Pull via direct Google Ads API v24.

Executed actions

Q1 — abogado de transito account-level negative

8 criteria created (exact + phrase × 4 campaigns). Rollback details in admin/scheduled-tasks/gads-campaign-health/2026-05-03-rollback.md.

Q5 — Brand variants negged in Car Accidents 2026

6 negatives so Brand Protection campaign (QS 8-10 keywords) wins those auctions: sam aguiar (exact + phrase), sam aguilar (phrase), aguiar injury, aguiar injury lawyers, sam aguiar injury (all phrase).

Q2 — Lexington `Crash - Core` ad group

New ad group id 197800889724, ENABLED, $12 starting bid
15 keywords (8 EXACT + 7 PHRASE). NO BROAD.
Custom RSA, 15 headlines all Lexington-specific and brand-compliant, H1 pinned to 'Lexington Car Accident Lawyer'
Final URL: https://www.aguiarinjurylawyers.com/lexington-car-accident-lawyer/
Device bid mods on the new ad group: Mobile +20%, Tablet -50%
Existing 6 ad groups left untouched (they all share identical generic RSA copy — candidate for future cleanup)

Compromise check — CLEAR

All 200 changes last 7d trace to known firm users (aguiarlawmarketing@gmail.com, jchoniski@aguiardrive.com, Auto-Apply). No compromise indicators. Notable Sam-applied changes 5/2: Lexington budget $100→$60, Brand $40→$67, Car Accidents 2026 tCPA $350→$150 (this is the proximate cause of CPC +62% spike — algorithm rebalancing).

Major findings still pending decisions

Spanish (Accidentes) campaign — ROOT-CAUSE OF -86% WoW CONV DROP

The Spanish line (502) 743-4333 is NOT tracked as a conversion action. The account only tracks (502) 888-8888 (English Louisville line). Spanish callers from abogadoaguiar.com are invisible to Google Ads. Until that's fixed, the 'low conversion' reading is misleading — conversions are happening, they're just not tracked.