Google Ads Campaign Health — 2026-05-03 (Daily)

Account: SAIL CID 381-391-6687 under MCC 867-659-9345 (login override applied)

Pull method: Direct Google Ads API v24 (Python SDK), OAuth refresh-token from vault

Run report file: /Users/samaguiar/Documents/Projects/admin/scheduled-tasks/gads-campaign-health/2026-05-03.md

TL;DR

🟢 Compromise risk: CLEAR. All 200 changes in last 7d trace to known firm users (aguiarlawmarketing@gmail.com, jchoniski@aguiardrive.com, Auto-Apply). No language flips. No out-of-state geo. No email/owner edits.
Spend: $2,206.53 L7 (-25% WoW). Conversions: 11.0 L7 (-21% WoW). Spend cut is intentional — old campaigns removed 4/29; Lexington budget cut last night.
Top concern: Lexington Car Accidents — 3-day zero-conv streak ($310), 17% IS, 76% rank loss. Sam already cut budget $100→$60. Need ad-copy + match-type fixes next.
Watch item: Car Accidents 2026 tCPA cut $350→$150 last night → CPC +62% WoW, 45% rank loss. Algorithm is rebalancing. Hold for 5-7 days; revert toward $225-250 if conv volume drops.

Campaign	L7 cost	L7 conv	CPC	IS	Lost-rank	Flag
Car Accidents 2026 (LV)	$888	6.0	$34.15	49%	45%	CPC +62% WoW; tCPA cut last night
Brand Protection	$205	4.0	$4.56	47%	16%	Budget raised; 37% lost to budget
Accidentes (Spanish)	$803	1.0	$27.69	85%	15%	Conv -86% WoW; watch tracking
Lexington	$310	0	$44.32	17%	76%	3-day no-conv; budget already cut

(Recommended) Add abogado de transito (exact + phrase) as account-level negative. Costs $194/14d, 0 conv, traffic-ticket searches. Reversible in seconds.
Lexington: pause broad-match Lexington personal injury attorney, re-add as phrase + exact with tighter Lexington-specific ad copy. (Needs ad-copy refresh first.)
Brand: tighten sam aguilar (misspelling) match types. Keep one converting variant; pause the rest.
Cross-campaign negatives: add lexington as neg in Car Accidents 2026; add sam aguiar as neg in Car Accidents 2026 so Brand wins those auctions.

All edits last 7d: