Session Objective

Bring home the GTM to Google Ads attribution loop by restoring the Litify Sheet scheduler, verifying live Sheet/Litify/Ads/site state, and attempting Data Manager/GTM validation.

Completed

• Restored /Users/samaguiar/Library/LaunchAgents/com.aguiar.litify-google-ads-sync.plist from the staged repo plist and loaded it with launchctl.
• Kicked the scheduler once; fresh Sheet sync completed at 2026-04-24T19:38:20.297Z.
• Verified the live Sheet header remains conversion_action,gclid,email,phone,conversion_date_time,conversion_value,conversion_currency.
• Refreshed the local health report at Repos/sail-litify/Litify_AI_Integration_Project/output/attribution-loop-health/attribution-loop-health-latest.md.
• Updated docs/litify-environment-diary.md and OPS_LEDGER.md with the restored scheduler and remaining blocker.

Verified State

• Sheet export: 6 production rows, 9 QA rows, 512 raw rows, 2 conflict intakes.
• Litify: 786 Web Form records with GCLID, 497 linked GCLID web forms, 21 Intakes with GCLID, 3 Matters with GCLID.
• CallRail latest scheduled summary: 1,942 calls fetched, 28 with GCLID, 26 matched Salesforce call logs, 0 conflicts, 0 updates needed.
• Google Ads: Litify conversion actions are enabled and configured correctly, but no Litify conversion metrics are recorded for 2026-01-25 through 2026-04-24. A fresh API recheck still shows offline upload failures only under legacy actions (Repeat Phone Call, Form Capture, First Time Phone Call), not the Litify actions.
• Browser/site: the published GTM querySelector null error is fixed in GTM version 42; the latest public inline-script scan reports syntax_bad_count=0.

Still Pending

• Confirm or trigger the Data Manager Sheet import in Google Ads UI.
• Decide web-form Google Ads conversion strategy separately; current direct form Ads tags are stale/unsafe and remain untouched.
• Replace the temporary MU-plugin homepage output hotfix with a proper source update through the normal page deployment path.

Latest Published Fix Result

• Published GTM version 42: Codex - Gravity Form listener null guard - 2026-04-24.