Explore the following ed-tech go-to-market strategies and choose the one that aligns with your goals. Use it as a foundation to build your customised go-to-market (GTM) plan with the help of this template.
Use the below sections to set all the appropriate context around your launch.
It's crucial to define the ideal customer profile if you want to succeed with your GTM strategy. Whom exactly are you addressing with this launch?
Use this table to define two-three ICPs and add columns that are important to you.
| --- | --- | | Age | | | Tier of City | | | Income Bracket | | | Profession | | | Apps Most Consumed | | | Goals/Job to be done | | | How do they discover your product? | | | Decision making factors (Eg: Money, Location, other blockers) | | | Pain Points | |
Your value proposition around this launch in one line. not ten lines. One line. Use the template below. This will set the tone for your messaging and positioning.
Our product/software/feature will help ICP X achieve goal Y