Who We’re Building For
Young professionals aged 21–27, especially early-career tech workers in Tier 1 and Tier 2 Indian cities. These users juggle intense workloads, remote/hybrid setups, and face procrastination due to vague task lists, overload, and lack of real-time guidance.
What We’re Offering
Kaizen is a mobile-first productivity app that uses AI to break broad tasks into clear micro-steps with estimated durations, intelligently prioritizes a manageable daily task list, and helps users plan realistically to beat procrastination and build lasting productivity habits with low friction.
Where We’ll Reach Them
LinkedIn and Twitter — Professional and Insightful Engagement
- Content: Publish bi-weekly posts with practical productivity hacks featuring Kaizen’s AI task breakdown. Examples include short technical threads on avoiding “planning fallacy” or motivational user success stories tagged #KaizenProductivity #RemoteWorkTips.
- LinkedIn Polls: Conduct monthly polls targeting early-career tech professionals on their procrastination pain points and feature preferences.
- Activation: Build a small but active community by commenting and engaging with posts in relevant tech and productivity groups. Reach out to early adopters and invite them to exclusive webinars demonstrating Kaizen’s unique features.
WhatsApp & Telegram Groups — Community Seeding and Soft Introductions
- Groups to Target: Identify and join active groups like “Remote Software Engineers India” or “Tech Startups India.” Request permission from admins to share value-adding posts about productivity tips or announce Kaizen beta testing.
- Soft Engagement: Participate authentically with discussions before pitching Kaizen.
- Exclusive Groups: Create a private WhatsApp/Telegram group for invited beta users to share tips, provide feedback, and build social proof.
- Activation: Organize weekly focused discussions on productivity challenges and promote Kaizen as a solution, offering exclusive early access codes or badges.
Reddit (r/productivity, r/learnprogramming) — Authentic Community Involvement
- Pre-Launch: Spend 4 weeks engaging meaningfully by answering questions, sharing knowledge, and building reputation without direct promotion.
- User Stories: Share anonymized success case studies inviting community feedback and suggestions to foster weaving Kaizen into their productivity routines.
- Activation: Implement a feedback loop inviting Redditors to early usability testing, incentivized with premium trial periods.
YouTube Shorts & Instagram Reels — Visual & Motivational Snippets
- Content Calendar: Publish 3 shorts/reels weekly showing “How to turn big task into 3 micro-steps” or “Daily 5-min Kaizen productivity wins” using trending sounds and hashtags (#KaizenChallenge, #TaskBreakdown).