Strategy

Context

Use the below sections to set all the appropriate context around your launch.

Defining the ICP

It's crucial to define the ideal customer profile if you want to succeed with your GTM strategy. Whom exactly are you addressing with this launch?

Use this table to define two-three ICPs and add columns that are important to you.

| --- | --- | --- | | Age | | | | Tier of City | | | | Income Bracket | | | | Profession | | | | Apps Most Consumed | | | | Goals/Job to be done | | | | How do they discover your product? | | | | Decision making factors (Eg: Money, Location, other blockers) | | | | Pain Points | | |

Core Value Proposition

Your value proposition around this launch in one line. not ten lines. One line. Use the template below. This will set the tone for your messaging and positioning.

Our product/software/feature will help ICP X achieve goal Y

Design your product manifesto

A manifesto is a public declaration of principles, beliefs, and intentions. They can serve as a concise complement to the product vision and strategy. So that this document can be used as a template for all the content that needs to be created for the launch, combine your ICP with the core value proposition to really nail the positioning. This could be a document or four to five Google Slides that will serve as the standard for all future content creation.

See what is a manisfesto here

Channel Selection

This is the most important step startups/founders miss out on. Trying to do everything across all channels is setting yourself up for failure. Use this table to prioritize what channels you will target for the GTM.

Channels

Master the channel in which your team has expertise; the impact is high and targets your ICP .

Execution

Launch date