Concept Project | Mobile App UX | Self-Care Industry
🟡 Welcome screen → 🟡 Set goals screen → 🟡 Daily reminder screen
Glow Journal is a self-care journaling app designed to guide users through mindfulness and reflection practices. This onboarding flow was created to warmly introduce new users to the app, establish emotional resonance, and encourage engagement with the journaling features from the very first interaction.
The objective of the onboarding flow was to create a welcoming, supportive experience that aligned with the brand’s soft, nurturing tone while helping users understand how the app could fit into their daily self-care routines. Users using this app need to be approached gently as self-care is about loving oneself and restoring softness. The tone was crafted to gently motivate users to continue their journey, offering encouragement without pressure. This would foster early trust, habit-building, and emotional connection. The goal was to reduce drop-off during sign-up and promote early habit-building through clarity and emotional connection.
Headline: “Why, hello there. Ready to discover your inner self?”
Subtext: “You lead the way, but don’t worry—we’re in this together.”
CTA Button: “Begin My Journey”