Summary

Glixmedia had a website but it wasn't working as a business tool. Despite having an online presence, the site actively hindered growth through unclear messaging, confused navigation, and a complete disconnect from their target audience. Visitors couldn't quickly understand who Glixmedia served, what made them different, or why they should choose them over competitors.

This case study documents a complete website transformation that went beyond aesthetics to fundamentally restructure how Glixmedia communicates value, serves it’s niche markets, and converts visitors into qualified clients. Through strategic content planning, conversion-optimized design, and no-code development on Go High Level, we created a website that serves as a 24/7 sales system rather than a static digital brochure.

The Challenge

Glixmedia approached this project with a functioning website that was fundamentally broken at a strategic level. The core issues were:

• Unclear positioning: Visitors couldn't immediately understand who Glixmedia served or what made them different from generic marketing agencies
• Confusing service offerings: The website didn't clearly articulate what clients would receive, how services were delivered, or what outcomes to expect
• Missing niche focus: Two distinct target markets (luxury menswear brands and service-based businesses) were not differentiated or addressed with tailored messaging
• Weak conversion architecture: No clear user journey or strategic call-to-action hierarchy guiding visitors toward booking consultations
• Insufficient trust signals: Missing client testimonials, case studies, results metrics, and social proof elements that would overcome natural skepticism

The website needed to work as a business development tool qualifying leads, educating prospects, and converting visitors not just display information.

My Role

I led this website transformation end-to-end as the sole strategist, content writer, designer, and developer. The comprehensive scope included:

• Competitive analysis and website audit
• Information architecture and user journey mapping
• Complete content strategy development
• Copywriting for all pages (homepage, services, about, pricing, results, FAQs, blog)