Gitlab

Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a product marketing manager, you understand our customers, our community, and the challenges they face. You write about their story and help them understand how GitLab can help them become the heroes they really are.

We work in a unique way at GitLab, where flexibility and independence meet a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.

Responsibilities

Who, Where and Why

• Research and define our enterprise buyer and user personas, their specific needs, challenges, and goals that we can help address.
• Research, document, and operationalize particular customer use cases and problems that GitLab solves.
• Identify and define the key value drivers which differentiate GitLab in the market.
• Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.

What

• Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of GitLab.
• Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
• Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
• Create campaign messaging and content as required to support ongoing marketing initiatives.

Proof

• Develop strong relationships with analysts and regularly brief them about GitLab’s unique value proposition.
• Document and demonstrate GitLab value in analyst market research reports.
• Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.

Choices