<aside> 📣 This marketing toolkit and guide was designed to help you make sense of all the marketing pieces you need supports a successful Quadratic Funding grants round!

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• 👈👈  Expand to learn how best to use this resource

<aside> 👋 Participating in this season’s Gitcoin Grants 18? (Aug 15 - 29) Find design asset templates for Twitter posts, email banners and more to promote your round in our marketing design package.

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TL;DR on GG18

• Any and all feedback is always welcome
  • Please join this Telegram group if you’re not already a part of it!
• To direct your community to donate to your grant, the link to the round will be live once the round goes live.
  • Gitcoin Grants landing page.
  • Remember, in order for donations to qualify for matching, a Gitcoin Passport is required. Remind your community to create their Passport before they donate! Important Note on Gitcoin Passport: passport stamps expire after 90 days, so everyone is going to need to refresh all their passport scores.
• Changes to a grant can be made at any time in Builder, but only one application to each round per project will be possible. (Once a grant applies for a round, there will be no way to change the grant proposal. But you will be able to preview the grant in Builder before you apply!)

THE BASICS: Hot tips for your round marketing strategy

Whether you’re a big team or a team of one, there are some things you need to know in order to make your Quadratic Funding round a success. In marketing your round, you need to keep two key things top of mind: DONOR (i.e., community) ENGAGEMENT, AND engaging with and supporting OTHER GRANTEES!

John Ellison of ReFi DAO (A project that has been the top recipient of matching funds for at least the last two Climate Solutions rounds:

“It’s also about generosity: Be sure to give to other projects and also retweet content.”

https://twitter.com/regen_network/status/1506042973628223489

Your goal for the round is to attract as many people as possible to participate in and donate to your round. You can do this through:

1. Leveraging your most reliable communications channels. Twitter? Absolutely. Lens? Why not? Email? No brainer. Bonus: Do a bit of analytics research to learn where you usually get the most traction with your community and go to town.

2. Asking for community support to amplify your messages. What’s better than a couple of RTs? A community of people spreading the word and inviting their frens to donate! The trick is to make it simple. We recommend creating and circulating a doc or an email outlining how your community can amplify your message. Get detailed, create a helpful launch doc like this one by Giveth that gives people a clear picture of what and how they should be communicating.