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Giftbox, a Telegram mini-app for NFT gift hunting, partnered with Clipstorm to boost recognition at launch and extend reach beyond Telegram. This campaign on TikTok delivered 12.5 million views to Russian-speaking CIS audiences through engaging banner promotions.

Client Background

Giftbox is an exciting Telegram mini-app where users open virtual boxes using Telegram Stars, winning NFT gifts of varying rarity and value. Built on the TON blockchain, it combines the thrill of unboxing with blockchain rewards, allowing users to collect, trade, or auction NFTs like animated collectibles. Targeting gamers and crypto enthusiasts, Giftbox aims to create a fun, rewarding experience in the Web3 space.

Campaign Objectives

• Enhance brand awareness during the project's early stages in CIS countries (GEO: CIS, Language: Russian).
• Leverage TikTok for viral exposure outside Telegram.
• Integrate with other channels to broaden audience reach.

Strategy and Execution

• Banner Format: Banners covering 30% of the content area, featuring Giftbox's logo, tagline (“Open Boxes, Win NFTs!”), and CTA (“Hunt Gifts on Giftbox Now”).
• Content: Videos themed around unboxing surprises, NFT trends, and gaming, promoted organically via TikTok's recommendation algorithm.
• Optimization: Real-time analytics amplified top-performing videos, such as unboxing reactions with 28x higher retention rates.

Results