Content Calendar

https://notion-grid-planner-jcq9.vercel.app/widget/yn3j6e8e

Content Pipeline

<aside>

TEMPORARY NOTE:

→ Testing Claude skill to gather industry insights

I set up a skill in Claude that handles the weekly research for Pillar 3 carousels. Testing phase (I ran examples just now, you can see the last three content entries in the DB called “Demo UGC vs. Branded Creative: The 8x CTR Gap in Beauty”(Template 1), “The Brief is the Problem” (Template 2) and “The Creator Economy Just Made the Main Stage” (Template 3) (Claude adds the output for carousel idea directly on the sub-page of that specific post/row → open in side peek).

"Run weekly signals, Template 1" — platform data post "Run weekly signals, Template 2" — industry opinion post "Run weekly signals, Template 3" — creator economy moment post

Claude finds live signals and outputs a full brief with slide outline and caption draft. Check the page below for full skill overview:

Testing: IG insights skill

</aside>

<aside>

TEMPORARY NOTE:

→ Canva Templates for Pillar 3 Carousels

Pillar 3 Template Mockups

</aside>

IG Content Strategy

<aside>

PILLAR 1: Founder Story

Purpose: Trust & Differentiator

Human layer of the brand
Answers to: Who built this? Do they know what they are doing?

⚪ Format

<aside>

Collab posts shared from our personal accounts to the GetUGC.io profile, or split-screen carousels or reels posted directly to GetUGC.io. The collab mechanic matters because it extends reach to both personal audiences simultaneously and signals that real people are behind the business.

</aside>

⚪ Cadence

<aside>

Minimum once per month each, with no hard ceiling. When there's a moment worth sharing, share it. When there isn't, don't force it.

</aside>

⚪ Production

<aside>

We write the copy ourselves. Images come from our own libraries or Higgsfield.

</aside>

Trust building sequence to give our audience a reason to care about us, through our unique mechanisms:

🔴 We built GetUGC.io because we were tired of watching great brands get bad content

🔴 We were there/we lived that. Before building the system, we were on the inside of the problem.

🔴 The math doesn't lie. Great products lose to average ones with better content pipelines. Strategy was never the problem. Production was always the bottleneck.

</aside>

<aside>

PILLAR 2: UGC Sample

Purpose: Portfolio & Proof

This is the work layer
The content speaks for itself

🟣 Format

<aside>

Reel. Always video.

</aside>

🟣 Cadence

<aside>

Once per week consistently.

</aside>

🟣 Production

Zero. Assets exist. Caption writing takes ten minutes per post and can be batched in a single session for multiple weeks at once.

</aside>

<aside>

PILLAR 3: Trend Insight

Purpose: Authority and discoverability

Thought leadership layer
Not a summary of what’s happening. POV of what it means and what smart brands should do about it

🔵 Format

<aside>

Always carousel. Between 5 and 7 slides. Three template types that rotate to avoid visual repetition

→ Testing AI research (claude skill scrapes with a trigger and adds directly to Notion Database, tagging pillar 3 and the right carousel template)

→ Canva Templates to be done

Template 1 (Platform Intelligence)
Template 2 (Industry Opinion)
Template 3 (Creator Economy Moments & Trends) </aside>

🔵 Cadence

<aside>

</aside>

🔵 Production

<aside>

</aside>