Sam noticed that the firm's Georgetown KY personal injury page wasn't ranking on Google. Investigation revealed the page at /georgetown-car-accident/ was indexed and in the sitemap, but was optimized for "Georgetown car accident lawyer," not "Georgetown personal injury attorney." GSC showed zero impressions for Georgetown PI queries.
The session evolved into a two-part effort: (1) audit all 55 non-car-accident location pages to check if they were properly optimized for personal injury keywords, and (2) build a brand new Georgetown location page at /locations/georgetown/ targeting "Georgetown personal injury attorney" as a broader PI hub, while keeping the existing car accident page intact.
Confirmed that /georgetown-car-accident/ IS indexed, IS in the sitemap (268 URLs at the time), has proper robots meta (index, follow), and self-referencing canonical. The real problem was keyword targeting, not indexing.
GSC data showed zero impressions for Georgetown personal injury queries. Competitive landscape analysis found directories (Justia, Super Lawyers) and local firms (McCoy & Hiestand, Maze Law, Morrin Law, Billy Johnson) dominating Georgetown PI results.
Audited all 55 non-car-accident-slug location pages using wide_browse. Results:
Audit data saved to CSV files in workspace.
Sam approved a two-page strategy for Georgetown:
Sam's reasoning: "These smaller locations probably need pages optimized for personal injury lawyer vs car accident lawyer. If the slug has car accident in it, may as well keep it."
Compiled a comprehensive research dossier (437 lines) covering: